Question: QUESTION 2 SERVQUAL has been widely recognized as a method to evaluate service quality, offering key insights into customer satisfaction across various sectors . In

QUESTION

2

SERVQUAL has been widely recognized as a method to evaluate service quality, offering key insights into customer satisfaction across various sectors

.

In the hospitality industry, particularly within hotel services, SERVQUAL's diagnostic capabilities can lead to enhanced guest experiences and service improvements.

Purpose:

The purpose of this assignment is to enable the students to assess the application of SERVQUAL within the hospitality sector, specifically focusing on the hotel industry's unique service dynamics.

Requirement:

Conduct a thorough evaluation of the SERVQUAL application in the hotel industry by synthesising information from at least

10

relevant scholarly articles. Your analysis should integrate real

-

world data to support your conclusions and should cover the following aspects:

.

Describe the application of the SERVQUAL model in a hotel setting, detailing how its five dimensions can be used to evaluate service quality.

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