Question: SERVQUAL has been widely recognized as a method to evaluate service quality, offering key insights into customer satisfaction across various sectors . In the hospitality

SERVQUAL has been widely recognized as a method to evaluate service quality, offering key insights into customer satisfaction across various sectors

.

In the hospitality industry, particularly within hotel services, SERVQUAL's diagnostic capabilities can lead to enhanced guest experiences and service improvements.

Identify and analyse the challenges faced by hotels in implementing SERVQUAL, using data from real

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world case studies to highlight specific issues and resolutions.

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