Question: Question 2 - short answer questions (Total 30 points; 10 points each) a. Define the integrated communications b. Differentiate between sales promotion and personal selling

Question 2 - short answer questions (Total 30 points; 10 points each) a. Define the integrated communications b. Differentiate between sales promotion and personal selling and explain with your own sentences c. Differentiate between the personal communication and non-personal communication tools

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