Question 2 (Total: 5 Marks)

Content analysis is a method for summarizing any form of content by counting various aspects of the content. The content that is analysed can be in any form to begin with, but is often converted into written words before it is analysed. The original source can be printed publications, broadcast programs, other recordings, the internet, or live situations. All this content is something that people have created.

1. Identify TWO (2) general categories of content analysis and TWO (2) examples each of the original sources of content analysis. (2 Marks)
2. Discuss the importance of content analysis and identify whether content analysis is classified as quantitative or qualitative. (3 Marks)