Question 2. Using the AIDA model, identify and discuss the 4 main components of the model and their specific relevance when designing a digital marketing message or advertisement campaign. Your answer should be supported with reference to at least one key organisation and underpinned with related theory Your attention is drawn to the following, use these headings to structure your report. 1. A very brief introduction to the report (worth 10%). 2. A review of the 4 main components of the AIDA model, its relevance and context to the wider digital marketing environment (35%). 3. In relation to an external client / business (a real life business, public, private or voluntary sector) discuss the 4 main components of the AIDA model and how they are used to distribute the key components of the digital marketing message or advertisement (35%). 4. Use of theory to guide your discussion (20%), 5. Maximum of 1,500 words (this does not include references)