Question: QUESTION 20 In a high- technology organization facing a strategic choice between offering customized high-cost products with high custom-engineering content and standardized lower cost products

QUESTION 20

In a high- technology organization facing a strategic choice between offering customized high-cost products with high custom-engineering content and standardized lower cost products that are sold at higher volume. If senior management does not clearly spell out a reliable view of the organization's position on these issues, there will always be some issues between the sales, design, engineering and manufacturing functions. (Consistancy)

Cost Leadership-Lowest PRICE, Cost Leadership-Best Value, Differentiation,

Focus-Lowest Price, Focus-Best Value

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