Question: in a high technology organization facing a strategic choice between offering customized high-cost products with high custom-engineering content and standardized lower cost products that are

in a high technology organization facing a strategic choice between offering customized high-cost products with high custom-engineering content and standardized lower cost products that are sold at higher volume. If senior management does not clearly spell out a reliable view of the organizations position on these issues there will always be some issues between the sales , design, engineering and manufacturing functions. (consistency)

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