Question 21 (1 point) A problem with this question is: Question to Canadians: Are you concerned with the the fact that turtles are dying from having plastic straws go up their noses? Nobody would ever say no. Nobody says the source of these straws all the answers are relevant It's a leading question Question 22 (1 point) What is a brand voice? the language that the brand likes to market in. the brand's human qualities the volume of the message that is delivered. the masculine or feminine qualities Previous Page Next Page Question 23 (1 point) The key about Campbell Soup's YouTube campaign was: O matching interest to soup variant keeping soup hip and cool for young people O using nostalgia creating soup for hot weather companies Previous Page Next Page Previous Page Next Page Question 25 (1 point) Content marketing focuses on various content but is defined by: creating stories and not explicitly pushing the brand often uses social media all the answers are correct stimulates interest in the brand but not in a heavy handed way Previous Page Next Page Question 26 (1 point) If you monitor what people are saying about your brand on social and you use a software like Crimson Hexagon you are engaging in what? social listening psychographic research ethnographic research sentiment analysis Previous Page Next Page Page Question 27 (1 point) The example of "Achievers" in segmentation comes from segmentation and is an example of Values evaluation / psychographic OVALS / demographic VALS/ psychographic Nesting solutions / geographic