Question 21

CRIC's code is a Canadianized version of the ESOMAR Code.

True

False

Question 22

A non-probability sample is irrelevant.

True

False

Question 23

What is the term for a sample that has the same attributes of the population?

		Representative sample
		Probability sample
		Non-probability sample
		Generalizing sample

Question 24

Which of the following scenarios requires quantitative research?

		Finding out why respondents chose your brand
		Determining the detailed steps of how the respondent uses your product
		Understanding the subtleties of how respondents think about your brand versus the competition
		Estimating the number of people that will buy your new product

Question 25

In which order would a market researcher complete these steps?

		Create the research design, identify the marketing research objectives, collect the data
		Write the questionnaire, collect the data, create the research design
		Write the questionnaire, create the research design, collect the data
		Create the research design, write the questionnaire, collect the data

Question 26

What is a "stimulus" in a marketing research project?

		The problem leading to the research project
		Material revealed to the respondents.
		The moderator.
		The project budget.

Question 27

What is a study called that provides the respondent with multiple options of feature sets, in order to pinpoint the ideal attributes of a product?

		U&A Study
		Conjoint Analysis
		Regression Analysis
		Test Marketing