QUESTION 22 Why do marketing students often underestimate the importance of supply chain management? A. It's less visible than other aspects of marketing B. Marketers have no control over it OC. It does not add value for consumers D. It's obvious and does not require skill or planning OE. It's much less important than other aspects of marketing QUESTION 23 Kendrick is a talented artist who makes unique drawings and paintings of New York, and sells them at local markets and street fairs. What type of marketing channel is this? A. Simple B. Horizontal C. Indirect D. Vertical E. Direct QUESTION 24 Colombia is the US's main rose-supplier for Valentine's Day. Because roses take a long time to bloom, Colombian farmers need to plant rose bush seeds two full years in advance and take good care of their plants to ensure that they can deliver the roses a few days before February 14. Colombian farmers need to be concerned with the supply chain management goal of A. Maintaining good relationships with members of the supply chain OB. Providing the right quantities OC. Providing products at the right time D. Providing products at the right locations E. Minimizing systemwide costs QUESTION 25 Gourmet coffee brand Cooper's Coffee was seling its coffee beans to two local cafes, Zora's Cate and Mustache Cottee. The owner of Zora's Caf got angry when she found out that Mustache Coffee was undercutting her prices, selling drinks using Cooper's Coffee for 250 less and attracting more customers. This is an example of an) channel conflict A conventional B. independent C. vertical D, horizontal E. coercive QUESTION 28 Why has public relations increased in importance in marketing? A. Because Corporate Social Responsibility actions are becoming more common B. Unlike advertising, PR can be used in any media channel C. Because PR is free, it doesn't cost companies anything to pursue it OD. People find it more credible and have become skeptical of advertising QUESTION 29 These days, companies can promote their products and service on many more media and advertising channels than before. As a result, companies have shifted their promotional budgets away from towards instead. A. advertising, direct marketing B.indirect marketing, viral marketing C. publicity; public relations D. personal selling advertising E. integrated marketing communications; disintegrated marketing communications