Question: Question 24 A ________ has three characteristics: (1) It is a source of competitive advantage and makes a significant contribution to perceived customer benefits, (2)

Question 24

A ________ has three characteristics: (1) It is a source of competitive advantage and makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate.

Group of answer choices

benefit strength

company strength

core competency

strategic competency

tactical advantage

Flag question: Question 25

Question 252 pts

________ identifies the most cost-effective ways to communicate and deliver value to customers by linking customer needs that the offering wants to fulfill with observable customer characteristics.

Group of answer choices

Demographic profiles

Strategic targeting

Tactical targeting

The marketing mix

Marketing planning

Flag question: Question 26

Question 262 pts

A popular approach to making the complete value of the offering (including performance, reliability, and warranty coverage) more transparent to customers is ________.

Group of answer choices

optimum value positioning

supplier communication seminars

return on investment (ROI) pricing

economic return analysis

economic value analysis

Flag question: Question 27

Question 272 pts

________ reflects awareness that different ethnic and cultural segments have sufficiently different needs and wants to require targeted marketing activities and that a mass market approach is not refined enough for the diversity of the marketplace.

Group of answer choices

The multi-price strategy

Multicultural marketing

The end of mass marketing

Music-based promotion

Single-segment targeting

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