Question: A _ _ _ _ _ _ _ _ has three characteristics: ( 1 ) It is a source of competitive advantage and makes a

A ________ has three characteristics: (1) It is a source of competitive advantage and makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate.
a.
Psychographic Factors
b.
Competitive Advantage
c.
Geographic Factors
d.
Core Competency

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