QUESTION 24

1. Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

   		feel age
   		do age
   		interest age
   		chronological age

2 points

QUESTION 25

1. Which of the following is true of the "new-age elderly"?

   		They are not innovative.
   		They perceive themselves to be of normal health for their age.
   		They feel life should be dependable and routine.
   		They see themselves as younger than their chronological age.

2 points

QUESTION 26

1. The objective of understanding cross-cultural differences is to ________.

   		develop effective targeted marketing strategies to use in each foreign market of interest
   		to fulfill a societal marketing aspect
   		to be considered a global company
   		to fulfill their social responsibilities

2 points

QUESTION 27

1. Patek Phillippe watches are manufactured, packaged, and positioned in exactly the same way regardless of the country in which they are sold, making Patek Phillippe a(n) ________.

   		local brand
   		hybrid brand
   		world brand
   		intra-cultural brand