Question $30(2\mathrm{.}5$ points$)$

Inadequate customer research orientation $($i$.$e$.,$ insufficient focus on customer

research, research that isn't focused on service quality, or infrequent use of

marketing research$)$ will most likely contribute to which provider gap?

Gap $4($The Communication Gap$)$

Gap $2($The Service Design and Standards Gap$)$

Gap $3($The Service Performance Gap$)$

Gap $1($The Listening Gap$)$