Question: Question 3 1 Cost per thousand ( CPM ) is utilized as a way to compare the cost efficiency of different media vehicles. This is
Question
Cost per thousand CPM is utilized as a way to compare the cost efficiency of different media vehicles. This is calculated by:
Adding the cost of a media buy and the total number of audience members and multiplying it by
Subtracting the cost of a media buy from the total number of audience members and multiplying it by
Dividing the cost of a media buy by the total number of audience members and multiplying it by
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