QUESTION 3 (10 MARKS)

a. Choose the most appropriate sampling technique for the following situations. Justify your answer.

i. A study was conducted by researcher from Faculty of Business and Accountancy, UNISEL to determine which bread brand customer prefer the most. The respondents were among the one hundred (100) individuals who purchased bread in one of the supermarkets in Selangor. (2.5 marks)

ii. Aisyah, a librarian at Universiti Selangor plans to conduct research on the satisfaction of students with library services. Aisyah collects the names of all the students and generates random numbers to determine who should be included as the sample. (2.5 marks)

b. There are four basic measurement techniques in business research that are nominal, ordinal, interval, and ratio scale. Choose the suitable types of measurement you would use to investigate the following.

i. The education level of student in the university. (1 mark)

ii. The brands of handphone purchased by student at the university. (1 mark)

iii. Rank of detergent brand preferred by customer in Malaysia. (1 mark)

iv. The position of employee in the company. (1 mark)

v. The employee weight in a company. (1 mark)

this is introduction to research method subject.