Question 3 (2 points) In class, we discussed that choosing sales channels is a strategic choice. Which of the following factors are important to consider in choosing sales channels? Choose ALL that apply. Note that at least one of the following options might be helpful, but isn't strategically important You can save money in the sales channel by using low cost shipping options. When your customers find your product in that catalog or retail store, it improves their perception of your product. The right sales channel will help you charge more for your product. Your best friend works for the leading company in that sales channel. When entering a harbor in a sailing channel, a boat needs to be careful not to run over other boats. Your target market is known to spend considerable money in that sales channel purchasing products of the type you sell. Question 4 (2 points) Which of the following negative perceptions might come from choosing to price a product too low? Buying this product will make me look cheap to my friends who all have spent more money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them. u The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious like a rich snob - trying to show off my money. Question 5 (2 points) Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.) Your advertisement appears on a website which your target customers follow carefully You use an image you believe implies your product is excellent but which raises concerns about product quality on the part of the viewer. Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink. Your logo clearly appears in the advertisement. Your creative team didn't understand the language used by the customers to describe what they want from your product. Your customers are very worried about world events and your product helps them take action to resolve their worry. Question 6 (2 points) Which of the following best describes a "sales funnel"? A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product, finding out which people are interested and have money to spend, then eventually leading them to purchase your product