Question 3 2 points Save Answer The correct implementation of new product development process helps minimize the risk of product failure. Under Armour knows that no matter how excellent developers it has inside, sometimes the only way to produce goods outside the box is by going outside the company. So, Under Armour sponsors a semi-annual Future Show Innovation Challenge in which it invites inventors from around the nation to submit new product idea. 1. Identify the source of new product ideas. 2. Define it