Question: Question 3 4 2 pts To develop a successful segmentation scheme, marketers gather data about the population within specific geographic boundaries, the number of people

Question 34
2 pts
To develop a successful segmentation scheme, marketers gather data about the population within specific geographic boundaries, the number of people in various age categories, and other soclat and demographic characteristics. This example describes which of the four basic criteria used to develop useful segment schemes?
Accessibility
Sustainability
Responsiveness
Identifiability and measurability
Question 34 2 pts To develop a successful segmentation scheme, marketers

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