Question: To develop a successful segmentation scheme, marketers gather data about the population within specific geographic boundaries, the number of people in various age categories, and

To develop a successful segmentation scheme, marketers gather data about the population within specific geographic boundaries, the number of people in various age categories, and other social and demographic characteristics. This example describes which of the four basic criteria used to develop useful segment schemes?
a. Identifiability and measurability
b. Accessibility
c. Sustainability
d. Responsiveness
To develop a successful segmentation scheme, marketers gather data about the

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