Question $37(1\mathrm{.}5$ points$)$

Conner is walking around a local mall. He gets a notification on his cellphone, and finds that one of the stores in that mall has sent him a coupon for use that day. This is an example of:

Question $37$ options:

content marketing

display advertising

web advertising

geofencing

opt in marketing

Question $38(1\mathrm{.}5$ points$)$

$\_\_\_$ is a measure used to compare the costs of various advertising media to deliver a set number of customers reached. This measure is called:

Question $38$ options:

CPM $--$ cost per million

Price per million

Gross impressions per thousand

Gross rating points

CPM $-$ cost per thousand

Question $39(1\mathrm{.}5$ points$)$

A company monitors social media posts about their brand and analyzes specifically the attitudes, emotions, and positive or negative opinions being expressed in the natural language of consumers in their posts. This is known as:

Question $39$ options:

sentiment analysis

share of voice monitoring

social media marketing

conversation rate

search engine marketing