Question $38(2$ points$)$

Whereas sales promotion makes consumers aware of your brand and promotes a positive image, advertising serves to consummate the transaction.

True

False

Question $39(2$ points$)$

Manufacturers estimate that retailers usually comply with trade allowance agreements and pass through to consumers most of the trade funds that they provide to retailers.

True

False

Question $40(2$ points$)$

Lisa purchased socks at a department store and noticed a sign that stated she could get $$5\mathrm{.}00$ back by mail if she purchased five pairs and mailed in a form along with the proofs of purchases and a dated cash register receipt. This is an example of which type of promotion?