Question: Question 3. (A) Explain the concept of servicescape by using the example of flycation as shown in below figure 6. 8 UO 1800 14:30 Hexpress

Question 3. (A) Explain the concept of

Question 3. (A) Explain the concept of servicescape by using the example of flycation" as shown in below figure 6. 8 UO 1800 14:30 Hexpress Hory Kongo Hong Kong Figure 6. Flycation (without meal) offered by an airline during the covid-19 period. Photo Source: https://travel.ulifestyle.com.hkews/detail/33553/ (B) Briefly explain the framework to understand the servicescape and the effect on behaviours, with focus on the employee and customer's behaviours respectively. (C) Explain front-office and back-office processes and point out the most important or possible back-office process in the above flycation example. (D) What is the role of technology in developing customer experience? Is technology always a wining factor to achieve high customer satisfaction, and why? (E) The airline finds that the flycation business is very popular that some customers are asking for repeated fly with meal during the next flight. Do you think that is a good suggestion, and why? Is there any alternative to replace meal suggestion

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!