Question 3 (a) My final question was a classical and useful one for entrepreneurs that may come after: Having in mind what you already know, if today you started a new company in China, what would you change and what advice would you give to someone with the same intention? The answer was insightful: Find the real market before investing your money. Create a brand and then the sales will follow. In China, the goodwill that arises from Intellectual Property may be even more important than other countries. (i) Imagine that you have an intention to create a business in China. Elaborate the stages of International Product Life Cycle Theory begin by exporting its product and later undertake foreign direct investment as the product moves through its life cycle. (15 Marks) (ii) In pricing policies, choose ONE (1) best policy to developing the pricing strategies for your business. Justify your answer with example(s). (10 Marks) [Total : 25 Marks]