Question: Question 3 (a) Value provides customers with utility which are the ability of a product to satisfy a human want or need. What is value

Question 3 (a) Value provides customers with utility which are the ability of a product to satisfy a human want or need. What is value and benefits? What are the four utility that a product or services would be able to satisfy customer needs and wants? (10 Marks) (b) Camelia would like to conduct a customer survey on her cosmetic products. Briefly explain to her what consumer behavior is. What are the factors that influence consumer behavior? (10 Marks) Question 4 (a) Ali is planning to come out with a new skincare product. What are the pricing strategy that Ali would use for his product pricing? (4 Marks) (b) Despite the new product pricing strategy, Ali also can use different price tactics for product pricing. What are the price tactics that can be used by Ali? (8 Marks) (c) Marketers may use promotion to communicate information, position products, add value, and control sales volume. What are the promotion mix tools used by marketers? (8 Marks)

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