Question: Question 3 (a) Value provides customers with utility which are the ability of a product to satisfy a human want or need. What is value

Question 3 (a) Value provides customers with utility which are the ability of a product to satisfy a human want or need. What is value and benefits? What are the four utility that a product or services would be able to satisfy customer needs and wants?

(b) Camelia would like to conduct a customer survey on her cosmetic products. Briefly explain to her what consumer behavior is. What are the factors that influence consumer behavior?

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