Question $3$: Business environment $(50$ Marks$)$

Case study

Founded in $2004$ primarily as a one$-$stop$-$shop IT Company working to bridge

the digital gap in South Africa's township and rural population, Silulo Ulutho

Technologies offers both part$-$time and full$-$time courses on computers, Internet

access, mobile$-$phone services, and training. Most of the company$$s programs

are run out of cooperative working spaces and temporary locations throughout

the cities it has a presence in$.$ The primary focus of the Cape Town$-$founded

company as branded in the name was on one$-$stop$-$shop IT Company in Cape

Town, but the company to date has expanded to about $43$ markets with plans

$3|$ P a g e

to expand even more. The founder, Luvuyo Rani has seen the company$$s

potential and growth, including being plugged into the entrepreneurial

ecosystem in places such as the Eastern Cape, Western Cape and Kwazulu

Natal.

$3\mathrm{.}1$ If you were to launch the venture today, outline what steps you would need to

take in formulating a business plan.

$10$

$3\mathrm{.}2$ The company has expanded its business to offer corporate trainings at existing

companies, rather than teaching classes directly to students attending on

premises. Identify the competitive forces in an industry by Porter and how you

would identify a new potential market for Silulo Ulutho Technologies to enter?

$20$

$3\mathrm{.}3$ Conduct a PESTLE analysis for Silulo Ulutho Technologies and advise the

company on making go$-$or$-$no$-$go decisions for entering new markets? $(20)$

$20$

Reference list