Question: Question 3: Pick a local brand and identify its visual brand identity elements (e.g., name, log etc.) and assess their ability to contribute to brand

Question 3: Pick a local brand and identify its

Question 3: Pick a local brand and identify its visual brand identity elements (e.g., name, log etc.) and assess their ability to contribute to brand equity according to the choice criteria, Memorability, Meaningfulness, Likability, Transferability, Adaptability, and Protectability. (7 marks) Note: Identify at least 5 brand identity elements

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