Question: Question 3: Pricing (30 points) a) How do you set retailers prices? (10 points) b) What is price differentiation? Give examples of price differentiation (of

Question 3: Pricing (30 points)

a) How do you set retailers prices? (10 points)

b) What is price differentiation? Give examples of price differentiation (of a grocery store or any type of other retailer by your choice). (10 points)

c) What is price matching? Why do retailers price match? What are the benefits for the consumer? (10 points)

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