question 3

question 4

Question 3 When Samantha started school in the fall, she drove down the FL Turnpike, that is when she saw the funny billboard "Your Wife Is Hot" for a local air conditioning company. Since this is the route, she takes to school every day she barely notices the sign anymore. This is an example of O Dual theory OTwo Factor Theory 2.5 pts O Exposure phenomena O Halo effect Question 4 2.5 pts Mr. Clean cleanser promoted their product on the crosswalk of a street where all the white lines were dingy except for one that was bright white and had Mr. Clean's bald head on the top of it. This is an example of an unconventional venue that encourages word of mouth about their product or O Advergaming O Reality engineering O Product placement O Guerrilla marketing Bingung