Question: QUESTION 3 The Carryover Effect is defined as IMC Objectives IMC / Advertising campaigns not having immediate impact on sales - taking time for the

QUESTION 3
The Carryover Effect is defined as
IMC Objectives
IMC/Advertising campaigns not having immediate impact on sales - taking time for the campaign to generate sales (months or years)
Carrying in your own groceries after leaving Larson's Cash Saver
QUESTION 3 The Carryover Effect is defined as IMC Objectives IMC/Advertising

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