Question: Question 3: US-based CamTech has been making solar-powered security video cameras for the industrial market for many years. The company is considering making a solar-powered
Question 3: US-based CamTech has been making solar-powered security video cameras for the industrial market for many years. The company is considering making a solar-powered home security camera for exterior use that is compatible with Alexa and Google Assistant. Popular cameras with similar features typically retail for $95$150 each. To differentiate, they plan to offer a camera that can be pivoted and repositioned remotely from a smart phone app, assuming customers may be willing to pay more. To manufacture the camera will require $490,000 in fixed costs, and the variable cost per unit will be $65.00 (for parts, materials, labor). Management wants to determine the price it should charge to retailer. What is the break-even point (BEP) in units at each of these three prices to retailers? BEP units at $85.00 number of units: BEP units at $100.00 number of units: BEP units at $110.00 number of units: If you were their marketing manager, which price would you choose and why
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