Question 3: Value Chain Analysis i. In no less than 100 words, explain the impact of implementing a vertical integration strategy (Forward and Backward) within the value chain. Use at least two examples to help you explain your answer. 10 marks ii. You are the operations manager of a multibillion - dollar restaurant called King ITAL, after speaking with the financial manager, it was lucid that the delivery services such as Door Dash, Uber eats and Skip the Dishes you outsourced, all have a negative effect on your companies profit margin. Using value chain analysis, explain in detail how you would resolve this dilemma and ensure that your company minimize cost and maximize value while at the same time achieve a sustainable competitive advantage? Your explanation should be no less than 100 words. 10 marks Total: 20 Marks Question 4: Porter's 5 Forces i. If Google decides to enter the video streaming market, discuss how Google can use the framework of Porter's 5 forces to analyze the video streaming industry and develop its strategy to gain a sustainable competitive advantage. 10 marks Section 2: 75 Marks Performance Segment Analysis 2022 Total Market Size 2022 Total Units Sold Segment of Total Industry 8.9% 2023 Demand Growth Rate 9% 1.519 1.319 Performance Customer Buying Criteria Categories Expectations Importance Service Life 22.000 -27,000 Hours Positioning Performance 9.4 Size 16.0 $25.00 - $35.00 1996 43% 29% Price Age 1 Years 9% Product Name Customer Satisfaction Cure 21 Buddy 28 26 Bold 24 Dell 23 Edge 27 Dot 18 Agape 29 20 Eat 21 Fast 23 Foam 17 23 Coat Aft Given Inventory: 45 Production After Adjustment: 404