QUESTION 30 a goodwill message. It is inappropriate to handwrite include a sales promotion in use the direct approach for use a conversational tone QUESTION 33 One of the purposes of the first sentence of a sales letter is to persuade the receiver to read further. convince the reader of the superiority of the product or service being sold. let the reader know how to take action all of the above. QUESTION 34 To overcome any possible reader resistance, you should make your request immediately, bribe your reader. Olay a logical foundation before the request is delivered. O state very clearly the negative consequences of not doing as you request. QUESTION 35 The most effective sales letters emphasize as many product features as possible. focus on how the reader will benefit from the product. O concentrate solely on emotional appeals. use abstract language that can lead the reader to visualize the product. use abstract language that can lead the reader to visualize the product QUESTION 36 When a problem occurs, under what circumstances should a business professional send a written message? When personal contact is impossible. When formal documentation of the incident is needed. When the company wants to promote goodwill. All of the above. QUESTION 37 Which of the following is the most important part of a negative message? O a positive, forward-looking closing. a neutral buffer. an explanation of the reasons for the bad news. the bad news itself