Question 36 (1 point)

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For every home built by Habitat for Humanity, Whirlpool Corporation donates free kitchen appliances. This donation is an example of how companies assume which of the following?

Question 36 options:

A)	a duty to engage in cause marketing

B)	a right to engage in third-world marketing

C)	corporate social responsibility

D)	ethical conveyance

Question 37 (1 point)

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Lululemon was originally targeted to women who had a passion for yoga. That has expanded to men and youth. Which type of demographic segmentation is Lululemon using?

Question 37 options:

A)

gender

B)

lifestyle

C)

benefit

D)	usage rate

Question 38 (1 point)

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Adorn is a fashion brand that sells handbags, and other accessories. Its products have evolved over the years through an ongoing process of customer engagement through online social media conversations and attention paid to customer comments on their website. Which marketing orientation is Adorn currently following?

Question 38 options:

A)	production

B)

marketing

C)

sales

D)

societal

Question 39 (1 point)

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E&V Bridal Studios is a wedding dress business. At one time it used the same marketing mix for all its customers, but it has recently discovered that if it creates different messages that appeal to different ethnic groups and uses different promotional mediums to reach these varied groups then it is much busier in their stores. E&V studios are located in Toronto, Calgary and Vancouver.

Which segmentation variables does the company rely on to identify its market?

Question 39 options:

A)	socio-cultural and economic

B)	geographic and behavioural

C)	demographic and geographic

D)	socioeconomic and behavioural

Question 40 (1 point)

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Claritas is an American company that has built 68 different segments of consumers in the US and 67 in Canada based on where they live, aspects of their demographics and also elements of their lifestyles and spending habits. This is known as____________________ segmentation.

Question 40 options:

A)	Geodemographic

B)	Generational cohort

C)	Values, attitudes and lifestyles

D)	Psycho behavioural