Question 37 (1 point) To build your business intelligence it is important to have credible and timely sources for news. One valuable business Intelligence source offered by Google that was recommended in this course is: Google Glasses Google Adwords Google Earth Google Alerts Google Maps Question 39 (1 point) To grow a business we reviewed the importance of retaining customers. The opposite of customer retention is: Customer acquisition Customer attrition Customer development Customer relationship management Customer satisfaction Question 40 (1 point) Strengthening relationships is an important goal when customer retention is expected. What are the two elements required for any relationship to be developed with a customer? Features and benefits Attitude and knowledge Needs and wants Motivation and commonality Trust and value Question 44 (1 point) While you attempt to ensure your client stays loyal, you must always be aware when a client might consider switching. Based on what you have learned in this course, which of the following is the most likely reason for your new client to switch to your competitor? A downturn in the restaurant's profit Bad online reviews for the restaurant O A new food menu with new dishes Lack of gifts A perceived favourable experience with your competition Question 45 (1 point). The same article compared the effectiveness of inbound vs. outbound selling and provided the following conclusion: Outbound always delivers higher conversion rates than inbound Inbound continues to increase its effectives while outbound methods rarely work Inbound is three times more effective than outbound Technology is the only industry where inbound performs better than outbound They are both important to your whole sales strategy