Question: Question 4 0 What is the basic premise behind a recall test? People involve word of mouth if they like ads. If people like the

Question 40
What is the basic premise behind a recall test?
People involve word of mouth if they like ads.
If people like the ad, they will buy the product.
To activate the memory, ads need five repeat exposures.
For an ad to work, it has to be remembered.
To be effective, an ad has to be based on motivation.
Question 40 What is the basic premise behind a recall test?

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