Question $4$:

$[10]$

$\backslash$table$[[$Share$,$Std Deviation,Avg Return,D:E Ratio$],[$A$,10\%,11\%,0\mathrm{.}8],[$B$,12\%,11\%,0\mathrm{.}9],[$C$,15\%,14\%,1\mathrm{.}2]]$

Required:

Mrs Apple is a risk taker. Which share is she most likely to invest in and why?

$(2)$

Mrs Smith is risk$-$averse. Which share is she most likely to invest in and why?

Mr$.$ Smith wants to make the best possible investment, regardless of risk. Advise him as to which share he should invest in$.$ Provide any supporting calculations and comments which may be necessary.

Define financial risk, and determine which share represents the company with the highest financial risk.