Question: Question 4 1 ( 1 point ) Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as
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Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as
behavioral segmentation.
geographic segmentation.
psychographic segmentation.
demographic segmentation.
socioeconomic segmentation.
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