Question: Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why

Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as

demographic segmentation.

psychographic segmentation.

geographic segmentation.

behavioral segmentation

(

benefit

,

usage, and

/

or usage rate

) .

socioeconomic segmentation.

Segmentation based on some observable actions or attitudes by prospective customers,

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