Question: Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why
Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as
socioeconomic segmentation.
geographic segmentation.
psychographic segmentation.
behavioral segmentation.
demographic segmentation.
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