Question: Question 4 1 When considering a potential product market, a marketer should decide: what its relevant segmenting dimensions are how big it is where it
Question
When considering a potential product market, a marketer should decide:
what its relevant segmenting dimensions are
how big it is
where it is
all of the above
Question
The criteria necessary to successful segment the market is:
operational
substantial
homogeneous
heterogeneous
all of the above
Question
Behavioral dimensions are most often comprised of:
single target market
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