Question: Question 4 [20 Marks] Enterprise systems (ES) are large-scale application software packages that support business processes, information flows, reporting, and data analytics in complex organizations.

Question 4 [20 Marks] Enterprise systems (ES) are large-scale application software packages that support business processes, information flows, reporting, and data analytics in complex organizations. There are many types of Enterprise systems including Customer Relationship Management Systems (CRM) and Enterprise Resource Planning Systems (ERP). Elaborate on the concept of CRM, include in your discussion the business benefits of CRM

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