Question: Question 4 (30 marks) a) You have just opened a fast food restaurant in Lobatse and you are not sure about your competitors and their
Question 4 (30 marks) a) You have just opened a fast food restaurant in Lobatse and you are not sure about your competitors and their strength. What sources would you use to collect competitive information on restaurants that compete with you? Use practical examples to enhance your answer. (20 Marks)
b) Explain the use of the strategic group analysis and apply it to an industry of your choice. (10 Marks)
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