Question: Question 4 (30 marks) a) You have just opened a fast food restaurant in Lobatse and you are not sure about your competitors and their

Question 4 (30 marks) a) You have just opened a fast food restaurant in Lobatse and you are not sure about your competitors and their strength. What sources would you use to collect competitive information on restaurants that compete with you? Use practical examples to enhance your answer. (20 Marks)

b) Explain the use of the strategic group analysis and apply it to an industry of your choice. (10 Marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!