Question: Question 4 4 3 . 8 4 pt 4 4 . ( M 5 ) The Nissan Leaf is a hybrid automobile. Based on the

Question

44

3.84

44 . (

5)

The Nissan Leaf is a hybrid automobile. Based on the VALS

2

typology, Leaf owners tend to be "Innovators". Also owners of their regular SUV, the Pathfinder, tend to be "Achievers." Nissan is using which basis of segmentation?

geographic

demographic

socioeconomic

psychographic

Question 4 4 3 . 8 4 pt 4 4 . ( M 5 ) The Nissan

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