Question: Question 4 6 Rinaldo sells commercial - grade tools to building contractors. Whenever he visits his customers, he looks to see if they are using
Question
Rinaldo sells commercialgrade tools to building contractors. Whenever he visits his
customers, he looks to see if they are using his tools for other tasks or have modified the
tools for some other purpose. These customers are
who can provide ideas for new
and improved products.
laggards
market testers
lead users
reverse engineers
concept testers
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