Question: Question (4): Based on what you have learned about Bachmarking read the following case study and answer the below questions: (8 marks) Benchmarking at Motorola

Question (4): Based on what you have learned
Question (4): Based on what you have learned about Bachmarking read the following case study and answer the below questions: (8 marks) Benchmarking at Motorola Motorola was one of the original Malcom Baldridge Award winners has found that even after achieving best in- class, there is much to be gained through continued benchmarking Every new program every new product and every new improvement effort at Motorola, is preceded by a search for the best in class. In this way. Motorola ensures that every new process introduced will be world class Questions: 1. Why do you think motivated Motorola to invest in benchmarking?(support your answer by the definition of benchmarking) (marks) 2. Briefly show what would be Motorola's benchmarking methodology marks)

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