Question: Question 4 Shop Direct is dedicating resource to improving the online consumer experience. Shop Direct is the first UK retailer to make a significant investment

Question 4 Shop Direct is dedicating resource to improving the online consumer experience. Shop Direct is the first UK retailer to make a significant investment (100,000) into studying online shoppers. Its UX lab is an in-house laboratory dedicated to looking into online users' experiences using a sophisticated research toolkit. The tools and techniques applied allow Shop Direct to see how consumers shop websites. The lab provides a facility to observe how customers are moving around websites. It consists of two rooms: one for the shoppers and the viewing room, which allows the retailers researchers to view online shopper behavior through one-way glass. Shop Direct is keen to know how to get closer to its customers who use its websites: very.co.uk, Littlewoods.com and isme.com. The main aim of the lab is to bring Shop Direct closer to its customers. Of particular importance are the journeys which customers take when they visit the websites and then how they interact with the products on sale (Shop Direct, 2014a). Online shoppers tend to have different profiles and characteristics to offline shoppers, which shape their shopping intentions. a) Explain any FIVE (5) customer loyalty variables with relevant examples, that can impact online businesses. (15 marks) b) Explain any TWO (2) classification variables that can have an impact on online business. (10 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Shop Direct is dedicating resource to improving the online consumer experience. Shop Direct is the first UK retailer to make a significant investment (100,000) into studying online shoppers. Its UX...

Based on the text material and the case material, answer the following questions: Who are Publixs competitors and why would they be likely to take action against Publix? How do you think Publix could...

I am so lost with all of this and the worst part it is due in an hour and a half. I don't know what to do please help. In this course you will have the opportunity to apply the concepts learned to a...

Case13 Blue Nile, Inc. "Stuck in the Middle" of the Diamond Engagement Ring Market Alan N. Hoffman Bentley University Built on the premise of making engagement ring selection simpler, Blue Nile, Inc....

These are what my teacher expects for a strategic analysis essay: "Strategic Case Analyses - Case studies provide important windows into the real problems that firms are trying to solve. Note, since...

2012 Annual Report Our \"bottom line\" ultimately depends on our ability to satisfy all of our stakeholders. Our goal is to balance the needs and desires of our customers, team members, shareholders,...

Please help with the assignment for the following attachment. FOR IMMEDIATE RELEASE 12 October 2015 Myer Holdings Limited 2015 Annual Report and Notice of Annual General Meeting Myer Holdings Limited...

Moving into the decade of the 2020s, Kevin Murphy reflected back over his two years as president of Publix Super Markets, Inc. Sales and profits had maintained their positive trend, established long...

Corporate Finance Course it's about Whole Foods purchase by Amazon. below are the questions need to be answered, also the documents are attached. QUESTIONS: 1.The investment thesis on AMZN has ALWAYS...

Construct a 95% confidence interval for 2 in Exercise 9.12.

a) Within MRP, several hundred components and semi-finished products that are included in a number of products are often treated. Describe how product structure and gross needs are related to each...

cewon 3 of 1 1 . How are minister housing allowances and the fair rental value of provided housing treated for tax purposes? For activ ninisters, the amounts are: Excluded from gross income for both...

Determine the major differences between U.S. GAAP and IFRS disclosure reporting requirements related to each separately reportable operating segment. Next, give your opinion as to whether either U.S....