Question 4 Study and analyze the case passage below and answer the sub-questions a, b and c that follow suit. Legality in calling a meeting as an assembly of people for a lawful purpose with recorded resolution must not be over emphasized, especially when it is convened with an agenda. Minutes of formal meeting involve what transpired at previous assembly of members regarding resolutions passed recorded in a three-column template covering serial number, item discussed and action to be taken. It serves as a source of reference point which could be produced at the law court as written evidence. Besides, it binds both members present and absent with apology, provided majority of members present complied with procedures in terms of properly constituted, convened and conducted, whether the meeting is weekly, monthly, quarterly, bi-annually or annually in nature. Audio and visual communication play vital and pivotal role in all human endeavors with particular reference to information gathering in business when it comes to mass or marketing communication mix involving promotion mix. According to Philip Kotler and Garry Armstrong in their book (Principles of Marketing 13th edition 2010), Marketing communication mix is the specific blend of promotion tools that the company uses to personally communicate customer value and build customer relationships. It has five major promotion tools, diz advertising, sales promotion, personal selling, Public relations and direct marketing. Advertising is singled out of the five promotion tools. It is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. For example, Melcom shops sponsor goods and services in 9 their supermarkets using radio and television advertisement as audio-visual to sell their products with indication of prices, locations of stores and phone contact numbers to facilitate follow-ups for purchase of products and services advertised. All HRM staff charged with the responsibility of advertising products and services as a tool of marketing communication need to have skills and technical know how as to the placing of advertisements in the print and electronic media and how to approach the use of classified sections by knowing display/layout/format techniques, and laying emphasis on the use of logo (symbols), rhetorics/jingles (eg. UTV is all about you and MTN everywhere you go) followed by arrangement of heading/sub heading with relevant information to the customer or reader to convince or influence him/her to patronize new or exiting products or service. Finally, the organizational communicator in charge of advertisement must exercise caution not to present false information to advertise goods and services. False information comes under law of tort denoting wrong committed by one citizen against another under civil law subject to award of compensation to the injured person. Under law of tort is trespass dealing with direct injuries to a person or his/her property which is actionable per se. Defamation which operates under trespass is simply publication of words tending to lower the plaintiff as right-thinking member of the society. It may be either slander or libel. Slander is spoken words or statements in impermanent form not actionable per se unless there is a proof in the law court subject to damages or compensation. Libel, on the other hand, is a written statements or words in permanent form which is actionable per se in the law court which need not to be proved for damages or compensation. a) Imparting your knowledge that advertising is a form of communication results in impulse buying, devise a well prepared and attractive layout to invite applicants to be shortlisted for a vacant position as HR Officer in your organization to appear in both the print and the electronic media in the country. CR (8mks) b) Laying emphasis on wrongs to a person or his/her property under the law of tort relating to defamation in communicating with advertisements in audio-visual is tantamount to legal action. Differentiate between slander and libel in a two-column table. EV (7mks) 10 c) Preparing minutes of resolution to cover the previous Annual General Meeting in an organization requires a three-column template. Display it labeling each column to show your understanding in using them to communicate at the next meeting to both shareholders present and absent with apology. CR (5mks)