QUESTION 4

1. Which is NOT true about impression-based targeting?

   		Advertisers give more importance to creativity of the ads than the media where the ads appear.
   		Advertisers bid in real time for the opportunities to reach the target consumers.
   		Advertisers specify the criteria describing the persons they wish to reach.
   		Advertisers can reach the right person, in the right place, and at the right time.

2 points

QUESTION 5

1. According to family life cycle, during ____________________ stage most married couples are financially secure and have higher disposable income as well as a lot of leisure time. Families in this stage are an important market for luxury goods and leisure services.

   		Parenthood
   		Honeymooners
   		Bachelorhood
   		Post-parenthood

2 points

QUESTION 6

1. Promotional messages of a clothing brand may appear more credible in the leading fashion magazine because of __________________.

   		Medium credibility
   		Effects of time
   		Vendor credibility
   		Salesperson credibility